Hello. Hola. Bonjour.
(I actually don't speak french haha)

Being raised a native NY'er, creativity has always been second nature to me. From early curiosity to intentional craft, I bring intuition and empathy into everything I design. I’m a product designer who creates research driven, user friendly digital experiences that meet business needs and feel intuitive. My process blends thoughtful exploration with a deep understanding of how people think, feel, and interact with products.

Outside of work, you can find me juggling life with my many pets: three cats, two hamsters, and thirteen fish, attending concerts, exploring fashion, and listening to music.

Let’s connect. I’m always excited to collaborate and build meaningful experiences together.

View Resume
UX Design
95%
Experience Strategy
80%
Prototyping
80%
UI Design
85%
Design Ops
75%
Product Visioning
60%

My strengths

I bring a strong eye for detail and critical thinking to crafting engaging digital transformations and experiences.

UX & Product Design

Interaction Design

UI Design

Mobile Design

Design Systems

Design Thinking

Usability Testing

My working process.

My process is built around creating clarity before momentum. I start by grounding my work in research and planning, taking time to understand the context, goals, and constraints.

With a clear direction in place, I move into execution by
breaking work into focused steps and progressing through it
with intention.

01.

Discover

This is when I first jump into a project. I focus on understanding the problem space by asking questions, listening closely, and learning from users, stakeholders, and existing solutions.
02.

Define

Once I have a strong understanding of the space, I step back to make sense of what I’ve learned. This is where I clarify the core problem, surface key insights, and align on a clear direction forward.
03.

Design

With a clear problem in mind, I begin exploring solutions. I iterate through ideas, structure flows, and turn concepts into tangible designs that balance user needs and business goals.
04.

Deliver

As the work takes shape, I shift into validation and refinement. This is where I test assumptions, gather feedback, and iterate to ensure the solution is thoughtful, usable, and ready for launch.
BumiJasperAzula